By Tim Knox

Who Is My Target Audience

One mistake that many business people make when it comes to the design of their website is forgetting to take their target audience into account. Correctly identifying your target audience is essential to the success of your website. Who is your target audience? Your customers, of course. Anyone who might be interested in your particular product or service is a member of your target audience.

Now design to your target audience. Put yourself in your their place. Imagine your website through their eyes. If you were shopping for a product or service such as yours what would you like to see on a website. What would you expect to find? What would you be disappointed not to find? Identify your target audience and cater to them at every turn.

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Tim Knox is an Internet designer, developer, author and teacher. He is the Creative Director of Digital Graphiti. In a prior life, Tim was an award-winning humor columnist and cartoonist. His current writing projects include a book on web development for SAM's Publishing.