Mastering Digital Technology to Communicate Effectively Becomes More Important Than Ever
Benton Newton & Partners Advertising Partners With Digital Graphiti, Inc., and Other Technology Partners To Ceate Web Design Powerhouse
HUNTSVILLE, Ala., Oct. 2, 2001 - Bob Benton, President of Benton Newton & Partners Advertising and Cre8ive.com, today announced the addition of four new technology partners: Mobular Technologies(tm), B2Secure, Inc., MessageMedia and Digital Graphiti, Inc. This partnership strengthens and broadens the scope of Benton Newton's website production and internet marketing services by allowing Cre8ive.com the exclusive rights to incorporate each company's unique technology solutions into a comprehensive package of website strategy, creation, production and management services.
"Our goal is to be this region's most technologically advanced provider of internet/web based marketing products and services, and this new alliance gives us the resources to be the leader in comprehensive, web based, communications tools," said Benton. Judith Shaver, Director of Business Development, added "We're different from traditional website development firms that are focused on the look and feel of a site. We go deeper and turn the process inside out to focus on the needs of the end user and the goals of the clients we serve. Our approach enables us to maximize the power of the internet for our clients, seamlessly integrating these products and services into their existing communications structure and greatly facilitating the achievement of their marketing goals."
The addition of Digital Graphiti's technology enables Cre8ive.com the ability to become a leader in e-business development. "I believe the technology partnership between Benton Newton and Digital Graphiti makes for an incredibly powerful offering for any company wishing to web-enable their business," said Tim Knox, President and CEO of Digital Graphiti, Inc. "Digital Graphiti has been highly successful in providing custom software and web-based applications to a variety of clients over the past several years and we are excited about offering our services in partnership with Cre8ive.com. From inventory control and shopping cart/ecommerce systems to complex database applications and custom CRM software, this partnership will be able to deliver practically any web-based application to its clients in complete, one-stop form. Couple the technical expertise of Digital Graphiti with the award-winning design of Benton Newton and I think it's quite obvious that we will be the team that innovates and leads e-busines
Partnering with B2Secure, a developer of web-based recruiting and screening products designed specifically for the online human resource and recruiting markets, allows Cre8ive.com to strengthen the employment sections of its clients' websites. "This software enables employers to efficiently manage the recruiting process by allowing them to quickly screen and assess a candidate's skills in a fully searchable database, enabling the employer to speed the hiring process," said Dennis Webb, Vice President of Sales at B2Secure. As the design and functionality of a client's site is evaluated, Cre8ive.com is able to offer a robust, database driven solution to this section of the overall site based on the Hiring Management System. The long-term benefit to clients is the ability to streamline the hiring process by leveraging web and database technology.
Jill Homan, Vice President of Marketing at Mobular said, "Mobular supplies the enabling technology for Cre8ive.com to help companies mobilize essential business information, from product catalogs to financial reports, so that it can be easily and effectively shared and utilized by customers, employees and partners. This represents an innovative approach for online distribution of large, difficult-to-navigate documents like retail product catalogs, corporate annual reports, SEC filings, and proxy materials.. The technology will also enable Cre8ive.com to mobilize entire websites or sections of websites via email or persistent web-to-desktop channels. Mobular supplies the technology and Cre8ive.com contributes their creative expertise to form a mutually beneficial partnership." Mobular Technologies presents Cre8ive.com with state of the art technology, which enables them to gather and index data from any source, add the supporting database and search technology, compress it, and deliver it as a self-contained pa
According to Phaedra Murrah, Business Development Manager at MessageMedia, this new alliance provides Cre8ive.com a full featured permission-based e-mail marketing tool that they can leverage to send targeted html and content rich e-mails for clients. "We are pleased to partner with Cre8ive.com whose strategic services and production capabilities will offer our clients solutions to enhance their current e-mail marketing campaigns and foster stronger customer relationships. Benton Newton's creative edge coupled with MessageMedia's award winning UnityMail Software strengthens our competitive position in the e-mail marketing industry." This partnership gives Cre8ive.com the ability to increase the effectiveness of direct mail campaigns by reinforcing them with the online permission e-mails. Cre8ive.com will also build additional brand loyalty through permission e-mail campaigns for clients.
The alliance of Cre8ive.com with Mobular Technologies, B2Secure, Inc., MessageMedia and Digital Graphiti, Inc. gives Cre8ive.com the ability to provide comprehensive, cutting edge website design and production services. This unique partnership establishes Crea8ive.com as a one-stop powerhouse that provides its clients with a strategically balanced perspective and capabilities to create and integrate a marketing and advertising program that fully capitalizes and leverages the strengths of traditional and internet/web based tools. Offering the finest website strategy, creation, production and management services in Alabama, Cre8ive.com now introduces a range and scope of highly sophisticated web products and services that most other web companies cannot offer.
About Digital Graphiti, Inc.
Digital Graphiti, Inc. is a leader in innovative technologies, including
web-enabled database and custom applications development. Digital Graphiti's
advanced software solutions help clients use technology solutions to increase
revenue, reduce costs and strengthen relationships with customers, suppliers
and business partners. Digital Graphiti's clients include Mercedes-Benz,
Time Warner Cable, Teledyne Technologies, US Space & Rocket Center, US
Space Camp, UAH, UAB, Huntsville Hospital, and many others. Digital Graphiti
is located in Research Park, in Huntsville, Alabama. The Digital Graphiti
website address is www.digitalgraphiti.com.
About B2Secure
B2Secure's mission is to help companies protect their greatest asset,
their people. B2Secure is a developer of web-based recruiting and screening
products designed specifically for the online human resource and recruiting
markets. Their products are designed to the specifications of actual Human
Resource managers, with the goal being to streamline and automate the
online recruiting, screening and hiring process. B2Secure's Hiring Management
System is a web-based software that gives employers the ability to recruit,
qualify and hire applicants using the power of database technology and
the World Wide Web. B2Secure has been in the business of helping companies
hire quality employees since 1978. Formerly known as Compu-Screen, B2Secure
clients have included Computer Technology Systems (CST), MEVATEC, Applied
Data Trends, Pepsi, McDonalds, Roadrunner Freight, Miami Seaquarium, Wometco
and many others. For more information, visit their website at www.b2secure.com.
About Mobular
Founded by a team of accomplished entrepreneurs and former NASA rocket
scientists, Mobular Technologies has invented and successfully deployed
the first technology to create and mobilize high-value databases from
any source to any destination. The Mobular platform includes a suite of
integrated server and client technologies that work in tandem to mobilize
nearly any type of data, including web content, product catalogs, PDF
libraries and disparate databases. Utilizing Mobular's patent-pending
technology, leading financial, music, retail and travel companies are
able to effectively manage and distribute their content to maximize online
commerce, customer loyalty, audiences and brand awareness. Privately held,
Mobular Technologies is funded by ABS Ventures, an affiliate of Deutsche
Bank Alex. Brown, and Southeastern Technology Fund. For more information,
visit www.mobular.com.
About MessageMedia
MessageMedia specializes in permission-based e-mail marketing and messaging
solutions, offering UnityMail, an award-winning licensed software in three
different flavors; UnityMail 5.0 an award-winning licensed software, UnityMail
Express hosted solution and UnityMail ASP. MessageMedia also offers M3Platform,
a powerful customer-centrice-messaging platform that fully integrates
MessageMedia's outsourced solutions into a common advanced architecture.
MessageMedia provides specialized solutions for the publishing, ISP/portal,
retail/e-tail, financial services, high-tech, and travel and entertainment
industries. For more information, please visit www.messagemedia.com.
About Benton Newton & Partners Advertising
Benton Newton & Partners Advertising was established in 1984 with over
75 years of combined experience in developing strategic marketing plans,
implementing public relations campaigns, and developing cre8ive products
and offering design and production services for all forms of print, internet,
audio/video and multimedia primarily for the high-tech, bio-tech, financial
and consumer products industries. For more information, visit their website
at www.cre8ive.com.
About Cre8ive.com
Cre8ive.com provides comprehensive website strategy, design, production and management services to a wide variety of financial, high technology and consumer goods clients. From Cre8ive.com's front-end usability research, web design and optimization services to complete permission email capabilities from MessageMedia, to the ability to stream searchable databases embedded in email from Mobular Technologies, to web-based, highly automated human resource hiring and management systems from B2Secure, we offer our clients a true, one-stop shop for all their internet and web based marketing needs.
For more information on Digital Graphiti, contact Keith Lowe at 256-382-3499 or Tim Knox at 256-895-0003.
